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Press Releases

February 01, 2012

BUFFALO WILD WINGS ANNOUNCES ROSTER OF AGENCIES FOR 2012

Fallon, Fleishman-Hillard, space150 and 22squared among those working with the national Sports Grill & Bar

MINNEAPOLIS (Feb. 1, 2012) – Buffalo Wild Wings today announced its agency partners for 2012. The roster of agencies includes:

Fallon – creative
Fleishman-Hillard – public relations  
space150 – social media
22squared – in-restaurant promotional materials and media planning
Horizon – media buying

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October 05, 2011

Buffalo Wild Wings CEO Comments on Passing of Kenneth Dahlberg, former Chairman of
the Board

Minneapolis, Minn. – October 5, 2011 – Sally Smith, President and CEO of Buffalo Wild
Wings, Inc., issued the following statement on the passing of former Chairman, Kenneth
Dahlberg:

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September 07, 2011

BUFFALO WILD WINGS CELEBRATES THE RETURN OF FOOTBALL WITH
ITS GUESTS WITH REWARDS ALL SEASON LONG

270,000 free wings to be awarded on pro football game days in September; Guests can also
earn immediate rewards with SCVNGR mobile app

MINNEAPOLIS (September 7, 2011) – Besides the fans, no one is more excited for the return of football season than Buffalo Wild Wings®. After a spring and summer campaigning on behalf of fans to “Save Our Season,” the sports grill and bar is celebrating football with a variety of rewards and promotions – highlighted by the pay-­‐off of coupons for six free wings for the 45,152 fans that supported the Save Our Season Facebook Petition.

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July 25, 2011

SEASON SAVED! BUFFALO WILD WINGS CELEBRATES THE RETURN OF FOOTBALL

Sports Grill and Bar Prepares to Serve More than 270,000 Free Wings for Petition Signers;
Now Taking Reservations for Fantasy Football Draft Parties that include $100 in free food

MINNEAPOLIS (July 25, 2011) – Buffalo Wild Wings® is celebrating the return of football by honoring its offer of six free wings to anyone who signed its Save Our Season FacebookPetition. The negotiationsmay have gone into overtime, but the pro football labor
disagreement has been resolved. With more than 45,000 fans having signed the petition by
the July 20 deadline, Buffalo Wild Wings is prepared to serve up more than 270,000 free
wings to its guests during pro football games in September.

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May 16, 2010

BUFFALO WILD WINGS OPENS FIRST CANADIAN LOCATION

A Popular Grill & Bar expands north of the border and pays tribute to new homeland with
honey garlic sauces and free wings for a year

Minneapolis, MN (May 16, 2010) – The wait is over; wing fans can now enjoy the award-­‐
winningtaste of Buffalo Wild Wings™ for the first time in Canada. Today the company
celebrates the grand opening of its first Canadian location in Oshawa Ontario. The opening
marks the first restaurant north of the border.

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